We believe brands should be whole. A complete system, inspiring customers and employees alike. We combine evidence-based Positive Psychology with world-class creativity to align leadership, branding, culture and communications to your brand.
Taking a holistic approach to developing your brand can have a profound impact, addressing many of the challenges facing businesses today. Increase profitability, improve customer satisfaction, drive innovation, motivate your employees and become an employer of choice, by making your brand mean more.
Whole brand segments_
Why (you exist); How (you do it); What (you make); Human Brand Purpose (beyond business); and Brand Values (How you act). Presented in a clear way that can be turned in to action. Pragmatism over ambiguity.
Clarifying vision, values and mission
Your leaders should act and behave in a way that is authentic to your brand, thus providing meaning and motivation for your people.
Leadership Development Programs
02_Design + Branding
Your distinctive brand assets should be consistent symbols of meaning applied across Employee (EX) and Customer (CX) touch-points. This increases the familiarity and congruence of your brand.
Brand ID systems
User Interface (UI)
User Experience (UX)
Digital builds (FE/BE)
Multi-media asset toolkits
Your communications, both internal and external, should be inextricably linked to your brand core. If your branding and comms are both aligned to brand, the authenticity of your messaging is greatly increased.
Customer Experience (CX) mapping
Motivating employees to behave and interact in a way that is congruent with your brand leads to your customers having a consistently great experience and helps you attract and retain the right talent.
Employee Experience (EX) mapping
Employee motivation optimisation
Reward and performance strategy
Innovation culture strategy
Recruitment and onboarding alignment