Holistic brand consultancy_


We believe brands should be whole. A complete system, inspiring customers and employees alike. We combine evidence-based Positive Psychology with world-class creativity to align leadership, branding, culture and communications to your brand.

Holistic approach_

Taking a holistic approach to developing your brand can have a profound impact, addressing many of the challenges facing businesses today. Increase profitability, improve customer satisfaction, drive innovation, motivate your employees and become an employer of choice, by making your brand mean more.

Learn more about ©Whole Brand Diagnostic

Whole brand segments_

00_Brand Core

Why (you exist); How (you do it); What (you make); Human Brand Purpose (beyond business); and Brand Values (How you act). Presented in a clear way that can be turned in to action. Pragmatism over ambiguity.

  • Brand architecture

  • Brand strategy

  • Clarifying vision, values and mission



Your leaders should act and behave in a way that is authentic to your brand, thus providing meaning and motivation for your people.

  • Leadership Coaching

  • Team Coaching

  • Executive Coaching

  • Leadership Development Programs

  • Leadership Workshops

02_Design + Branding

Your distinctive brand assets should be consistent symbols of meaning applied across Employee (EX) and Customer (CX) touch-points. This increases the familiarity and congruence of your brand.

  • Brand ID systems

  • User Interface (UI)

  • User Experience (UX)

  • Digital builds (FE/BE)

  • Multi-media asset toolkits


Your communications, both internal and external, should be inextricably linked to your brand core. If your branding and comms are both aligned to brand, the authenticity of your messaging is greatly increased.

  • Comms strategy

  • Brand platforms

  • Customer Experience (CX) mapping

  • Branded content

  • Internal comms


Motivating employees to behave and interact in a way that is congruent with your brand leads to your customers having a consistently great experience and helps you attract and retain the right talent.

  • Employee Experience (EX) mapping

  • Employee motivation optimisation

  • Reward and performance strategy

  • Innovation culture strategy

  • Recruitment and onboarding alignment


Consultant experience_