The Work
"What if" – a simple phrase that unlocks the vast potential of human creativity and innovation. Language shapes our reality and powers our imagination. Our work starts with these two words, expanding possibilities before narrowing to deliver impactful results within the cruel but necessary constraints of time and budget.
Changing the shape of public transport.
Company Purpose Framework
Before we designed anything the Ne-Lo team worked with Hannover employees and key clients to hear all stakeholder perspectives. A series of work shops engage the team to help them articulate their Shared Belief, Vision, Mission and Values into a singular narrative we call the Purpose Framework. Armed with an aligned narrative for the future of Hannover this could then be brought across marketing and brand.
Brand Strategy – Changing the shape of public transport.
When it comes to designing transport systems with heavy infrastructure costs long term vision is required to factor in inevitable changes in technology and in culture. These are the tricky problems of transport consulting – the ever changing shape of moving people and goods move efficiently and sustainably.
This fluidity of problem solving is where Hannover Consulting thrives. Constantly flexing and challenging assumptions and ways of working. They are changing the way we move in the future.
Brand Design System
To capture the changing shape of transport we built a modular brand mark that works with existing logotype. Each shape offering another piece of the puzzle to solve the every changing future of transport.
Fonts, Scales and Brand Colours were adjusted to create a contemporary look that could be rollout across all touch-points.
