The Anatomy of Marketing
The Anatomy of Marketing is an evidence-based methodology that supports a company wide approach to marketing.
Built on connected marketing fundamentals, it enables multi-stakeholder alignment on clear diagnosis, focused priorities, and the delivery of connected marketing projects that focus innovation and build cumulative value. Every company has the same fundamental anatomy but how you treat it can lead to very different results.
This isn’t about re-inventing the wheel and it’s certainly not about adding more models. It’s about bringing together the best of what we know and showing how it works as a system so that companies can build company-wide alignment and a congruent end-to-end brand experience based on a common understanding of marketing.
Who’s it for?
The benefits are profound for businesses of any size and industry that are aiming to enhance their marketing effectiveness. It is designed for anyone involved in shaping and executing marketing strategies. This includes CEOs seeking to align their organisation, CMOs building alignment with exec. peers, and marketing consultants or agencies aiming provide more holistic, strategic value for their clients.