Anatomy of Marketing
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We're defining a new standard for marketing.
Our Anatomy of Marketing methodology redefines how marketing is perceived, taught, and applied. It gives you and your team proven frameworks and tools to document progress, build alignment, and unlock collaboration.
The Anatomy of Marketing (AoM) is featured in Executive Leadership Modules of:
The Marketing Culture Index™
A clear measure of how well a company empowers its people through strategy, brand confidence, collaboration, and creativity. Built on five key dimensions, it offers a tangible inside-out view of transformation, showing what changes and how culture sustains it.
Confidence
7.2
↑ 1.3
Clarity
7.0
↑ 1.2
Connection
5.8
↑ 1.8
Collaboration
6.1
↑ 2.2
Creativity
6.8
↑ 2.1
Example averages shown across client respondents, Jan–June 2025.
6.58
/ 10
Marketing Culture Index
“Always exceptionally responsive...take the time to understand our business and have insightful counsel on many of our marketing (and non-marketing!) dilemmas.”
– James Thiedeman, Former CEO, Vision Eye Institute