TrinityP3’s Darren Woolley discusses The Anatomy of Marketing with Kieran Antill and Ross Hastings.
In an insightful conversation with TrinityP3’s Darren Woolley—one of the most respected voices in marketing consultancy—our co-founders, Kieran Antill and Ross Hastings, discuss how Ne-Lo is helping companies reimagine marketing as a fundamental part of the business, not just a department.
To hear more, listen to the full podcast on TrinityP3’s website and discover how The Anatomy of Marketing can transform your organisation.
Here are some of the key takeaways:
1. Marketing Beyond Promotions
Ross explains why marketing today shouldn’t be limited to the promotions department. At Ne-Lo, we believe marketing encompasses any decision that impacts the customer, making it a company-wide effort. This approach helps every team contribute meaningfully to customer value.
2. The Anatomy of Marketing as a Common Language
To help companies shift to this mindset, Kieran and Ross created The Anatomy of Marketing. This framework establishes a shared language that brings teams together across departments. With everyone aligned on what marketing truly means, businesses can focus their strategies on what matters most: the customer.
3. Creativity Across All Functions
Kieran shared insights on how creativity should be at the heart of every part of a business—not just the traditional “creative” departments. By fostering creative thinking in roles such as finance and operations, organisations can uncover new solutions and drive meaningful innovation.
4. Building a Customer-Centric Organisation
Kieran and Ross see customer-centricity as the core of modern marketing. At Ne-Lo, we advocate for involving every employee in the effort to meet customer needs, shifting away from the mindset that marketing is just for marketers. This collective approach helps align the whole organisation around customer value.
5. Leadership Alignment and Cultural Change
The conversation also highlighted the importance of leadership alignment. Ross and Kieran explained that for any organisational change to succeed, leaders need to work collaboratively, setting unified goals. Breaking down traditional silos encourages a culture where everyone can work towards a shared vision of customer-centric success.
Darren Woolley’s deep expertise in marketing and media management adds a layer of insight to this discussion, making this episode an essential listen for anyone interested in the future of marketing and business strategy.