Selfwealth: Rebranding for exponential growth.
Yes, we are adopting a sports line – it’s a literal cheer that expresses one’s joy and encouragement towards another person’s achievement. This is the Australia we all love. We are proudly the Australian investment platform that gives you global access.
To our customers – It’s not us talking to them, we are them. It’s a line that can be spoken by the company but also our customers. It’s what we all feel when we look at our own financial wealth – Grow damn you grow! Grow!
To our employees – ‘GYGT’ is a rally cry for people to join us and encouragement for personal and professional growth. It captures the culture of a company with a mission.
To our shareholders – It’s a message that growth is at the top of our agenda and that there is so much excitement it compels us to use an exclamation mark!
Grow you good thing! A design system to support growth.
Let’s not grow portfolios.
Let’s grow people.
Let’s make money-makers.
Time to shake off ageing ideals and equip people with the tools to take control of their own wealth creation.
To take accountability for our financial strategy – confident in the pursuit of our goals.
Let’s be Selfwealthy. and growing where we can go.
Our brand symbol - the ‘Exponential Ramp’
Intentionally simple, when applied it can symbolise financial growth but it can also be used more playfully as a ramp to anything someone can dream up. ‘Wealth creation’ is not just about money. It’s about what that unlocks for someone’s life and all the emotions that go along with it. To express this we have created a series of ‘toppers’ that can also be placed above our symbol to capture different feelings and emotions.
A Brand Design System to inform all touchpoints.
“A good brand design system is anything but simple, but that’s exactly what needs to deliver.”
